the goods from manufacturer in the cheapest price and supplying to a consumer who uses them.
Shinsegae is composed of Shinsegae department store, E-mart, Shinsegae-mart and so on. And there are several competitors with Shinsegae. They are Hyundai Department Store, Lotte shopping, GS Home shopping, CJ Home shopping and so on.
b. Evaluate the performance of Shinsegae
1) Analysis
Ⅰ. Introduction
1. Trend The Recent Trend within the Distribution Industries
1) Strengthened attempts of to achieve multiple changes by the business
• Increase of new attempts by the business: Multi-complex shopping stores directed by thedepartment stores, storage markets oriented around the major supermarkets, stores specialized in stores, furniture, stationaries, shoes, etc
2)
2-2. PRESENT NORDSTROM DEPARTMENT STORE
• Operates 112 full-line department store
• 68 Nordstrom Rack clearance store
• Nordstrom plans to open approximately 50 stores within the next 10 years and has already publicly announced 26 store openings through 2012
• Today, Nordstrom has grown from one downtown Seattle shoe store into a
nationwide fashion specialty chain wi
the Korean luxury goods market totaled 3 trillion won, ranking 3rd in Asian market (following Japan and Hong Kong) and occupying 2% of world economy. Korea’s luxury goods market is composed of department stores, brand outlets, and duty-free shops occupying 2 trillion won and foreign visitors occupying the other trillion won. Also, rapid increases in online malls and outlets are being observed.
store
- Korean wave star Kim Hyun-jung was appointed as a new model to target the Asian market
3-3. 4P Strategy
2) Place
(2) When they began entering chinese market, they operated 'test shop' to understand the market situation.
(3) As a result, they knew they should enter department stores or shopping centers than road shops. Because Chinese women prefer shopping at thedepartment
2-2. Why was cooperation within stores so poor?
- Horizontal coordination helps to promote cooperation and communication among thedepartments on the equal line at hierarchy. Communication is compulsory in sharing the know-hows and specialized skills of the operation management. However, there wasn't even a little bit of horizontal coordination within the organization. No matter how long the str
1. Intoduction of Lottemart
By August 2002, super centers recorded sales volume of about
11trillion dollars in the distribution industry and gained
predominance over other stores in the same field. Of all of the
distribution companies, “BIG 3” large retailers like E-mart,
Lottemart, and Homeplus has formed distribution market.
Among these, the Margnet of Lotte'subsidiary start
the efficiency of the domestic marketing industry. In addition it brings the activate consumption by meeting the change of the consumer's shopping needs. and in recent years by opening stores in China and abroad of the domestic retail industry, Big-Marts expand overseas markets to secure its role as an outpost for been able to expect.
However, the existing department stores and traditional marke
the world's first cutting glass watch with a surface that has
been carved in diamond shape.
Developed the 3.89mm ultra slim watch.
Developed a pocket watch type manual movement prototype in 2008.
Since 1997, participated in the Swiss Basel World as Korea's representative
company brand.
Since 2002, exhibited at thedepartment store to secure
position in the international luxury
Part A.
The company of our choice is Lotte Department Store. It is the biggest department store branch in South Korea. Established on November 15th, 1979, by Lotte Shopping Corporation, Lotte Department opened its first shopping center in Jung-gu, Seoul, on December 17th of the same year. It is now the head office of Lotte Department Store. Since opening its first store, Lotte has gradually incr